Position Overview

We are seeking a dynamic and results-driven Marketing Manager to join our team. The ideal candidate is a mid-level marketing professional with a proven ability to develop, execute, and optimize marketing strategies that drive growth, enhance brand visibility, and engage target audiences. This role requires a mix of creativity, analytical thinking, and hands-on execution across digital and traditional marketing channels.

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Key Responsibilities

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• Strategy Development: Develop and implement multi-channel marketing strategies to achieve business goals, focusing on brand awareness, lead generation, and customer retention.
• Campaign Management: Plan, execute, and analyze marketing campaigns, ensuring alignment with company objectives and ROI optimization.
• Content Oversight: Collaborate with content creators to produce engaging materials for websites, social media, email campaigns, and other platforms.
• Digital Marketing: Oversee all online marketing initiatives, manage website updates, and monitor analytics to improve performance.
• CRM and Automation: Utilize CRM tools to design customer journeys, segment audiences, and implement automated campaigns.
• Social Media: Manage social media channels, creating calendars, generating content, and monitoring engagement.
• Paid Media: Basic knowledge of paid media, including planning mainly for planning campaigns on Google Ads, Meta, TikTok and LinkedIn.
• Analytics and Reporting: Track and analyze marketing metrics, prepare performance reports, and recommend data-driven improvements.
• Collaboration: Work closely with cross-functional teams (sales, business development) to ensure cohesive messaging and campaign success.

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