Position Overview

We are looking for a creative and enthusiastic Social Media Specialist to join our team. This entry-level role is ideal for someone passionate about social media, storytelling, and brand building. The ideal candidate will have a strong understanding of social media platforms and a knack for creating engaging, visually appealing, and shareable content.

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Key Responsibilities

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• Content Creation: Develop and design posts, videos, and stories for social media platforms such as Instagram, Facebook, LinkedIn, TikTok, and Twitter.
• Content Planning: Lead in planning and developing social media content calendars aligned with marketing goals and audience engagement strategies.
• Social Media Management: Schedule, post, and monitor content across channels, ensuring consistent brand voice and messaging.
• Community Engagement: Respond to comments, messages, and mentions promptly to foster engagement and build relationships with followers.
• Trends and Insights: Stay updated on social media trends, algorithms, and best practices to keep content fresh and relevant.
• Analytics and Reporting: Track and report on key performance metrics, offering insights and suggestions for improvement.
• Collaborative Campaigns: Work closely with the marketing team to support campaigns and ensure alignment with overall brand strategy.
• Basic Graphic Design: Use tools like Canva or Adobe Spark to create visually appealing content for social platforms.

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